CAMPAIGNS AND CREATIVE INITIATIVES
The Body Bag, For Her
We did it. For her.
For Her is Aura Freedom’s award-winning campaign on femicide in Canada.
In honour of the 16 Days of Activism to End Gender-Based Violence, Aura Freedom created the Body Bag For Her to call attention to the prevalence and urgency of femicide in Canada.
Drawing on traditional advertising tropes of gendered campaigns for ‘women’s products’, For Her works to illuminate the fact that a man kills a woman every two days in Canada. Indigenous women are murdered at the highest rates in Canada, contributing to the genocide of Missing & Murdered Indigenous Women, Girls and Two Spirit Peoples.
Explore the For Her microsite created in sisterhood and partnership with the Canadian Femicide Observatory and the Native Women’s Resource Centre Toronto.
Imagine
Imagine a world free from violence against women and girls.
Aura Freedom’s Imagine video series takes viewers on a journey through the impact of male violence against women – not only on survivors and their families – but on society as a whole. The short videos explore Intimate Partner Violence, Sexual Violence, Femicide, Sex Trafficking and Violence Against Indigenous Women.
From housing and healthcare, to education and the economy, violence against women is impacting families, communities, and entire countries. So, when we work to end violence against women, we are actually working to see our communities – and country – thrive.
The Imagine video series is part of Aura Freedom’s wider Relentless Resilience movement to end gender-based violence in Canada based on our report of the same name.
End GBV To Achieve SDGs
The End GBV To Achieve SDGs initiative is part of Aura Freedom’s wider Relentless Resilience movement to end gender-based violence in Canada based on our report of the same name.
We're not waiting anymore.
Gender-based violence is stopping Canada and the world from thriving.
Gender-based violence is impacting families, communities and entire countries. While global heads of state convene to discuss struggling economies, disease, migration, poverty, and climate change, we at the grassroots level know that the eradication of gender-based violence and the empowerment of women and girls can bring increased wealth, health, peace and climate justice to our communities.
Grassroots groups have been advocating for change for a long time.
Explore Aura Freedom’s infographic of the impacts of gender-based violence in Canada across the UN Sustainable Development Goals entitled #EndGBVToAchieveSDGs
Relentless Resilience
We're not waiting anymore.
Relentless Resilience is a multi-media campaign by Aura Freedom to end gender-based violence in Canada. It is a grassroots movement to advance equity and challenge unhealthy norms that are contributing to violence.
Based on our Beijing +25 Parallel Report of the same name published in Feb 2020, Relentless Resilience set out to educate Canadian on gender-based violence and demonstrate how it is affecting every single aspect of life in Canada, and that by challenging power imbalances and systemic inequities, we can end it for good.
Using social media, outdoor billboards, radio, Spotify, and more, Relentless Resilience disseminated key points of our Beijing +25 report as public education on GBV in Canada.
Relentless Resilience became a sort of permanent campaign at Aura Freedom, inspiring engaging posts, articles, infographics, and more which continue to be shared globally. It also resulted in our online GBV Resource Centre, which accessed by hundreds of users per month and includes a section on Violence Against Indigenous Women created with different Indigenous partners.
The strength of Relentless Resilience lies in the grassroots brilliance which makes up the ‘voice’ of the campaign. We acknowledge all of the frontline workers, activists, and survivors who contributed to Relentless Resilience with passionate interviews and raw frontline experience. A list of contributors can be found on p. 3 of the report.
